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Station Profile

neil diamond2Format & Call Letters

Soft Rock/Adult Contemporary -  KJXX

Format Description

AM 1170 KJXX targets consumers with a high disposable income.

AM 1170 KJXX plays soft favorites from the 70’s and 80’s… with some 60’s and 90’s mixed in for good measure.

AM 1170 KJXX is targeted to women 25-64. The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

elton john no 3dAM 1170 KJXX targets active consumers with purchasing power.

Artist Profile: AM 1170 KJXX is full of great hits from artists like Elton John, Kenny Loggins, Fleetwood Mac, REO Speedwagon, Journey, Neil Diamond, Chicago, Adele, Maroon 5, Train, Rod Stewart, Bruno Mars, Abba, Jason Mraz, Cyndi Lauper, Matchbox 20, John Mayer and many more.

Get exposure to thousands of affluent customers each week with AM 1170 KJXX.

Demographic Profile

couple shopping 13AM 1170 KJXX listeners have spending power.

Age: AM 1170 KJXX targets woman in the prime 25-64 demographic.

- 10% of AM 1170 KJXX listeners are adults 65+.
- 26% of AM 1170 KJXX listeners are adults 55 to 64 years old.
- 26% of AM 1170 KJXX listeners are adults 45 to 54 years old.
- 22% of AM 1170 KJXX listeners are adults 35 to 44 years old.
- 16% of AM 1170 KJXX listeners are adults 25-34 years old.
- 9% of AM 1170 KJXX listeners are adults 18-24 years old.

Gender: Females 12+ favor AM 1170 KJXX.

-  62% of AM 1170 KJXX are female, 38% are male.
- The majority of this important demographic falls significantly into the 25 to 64 age group.

couple fitnessHousehold Income: AM 1170 KJXX listeners have high earning power.

- 45% of AM 1170 KJXX listeners have an income over $75,000.
- 12% of AM 1170 KJXX listeners have an income of $60,000 - $74,999.
- 9% of AM 1170 KJXX listeners have an income of $50,000 - $59,999.
- 9% of AM 1170 KJXX listeners have an income of $40,000 - $49,999.
- 9% of AM 1170 KJXX listeners have an income of $30,000 - $39,999.
- 8% of AM 1170 KJXX listeners have an income of $20,000 - $29,000.
- 8% of AM 1170 KJXX listeners have an income less than $20,000.

Occupation: AM 1170 KJXX targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

education

Education: AM 1170 KJXX listeners listeners are well educated.

- Over 45% Completed college or more.
- Over 21% Have completed some college.
- Over 24% Completed high school.
- Over 65% of AM 1170 KJXX listeners have attended college.

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Number of people in household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

AM 1170 KJXX listeners are in their prime earning and spending years.


Lifestyle Profile

AM 1170 KJXX targets affluent home owners. 77% own their own home. A huge category with these consumers is home improvement and home decorating.

construction 16Home Spending:Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

AM 1170 KJXX listeners are huge shoppers with purchasing power.

AM 1170 KJXX Listeners

AM 1170 KJXX's
exclusive Soft Rock format allows advertisers to reach a large consumer group that can’t be reached with any other station.

electronics- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, and HDTV's.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

InvestmentsAM 1170 KJXX targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivitiesAM 1170 KJXX attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. 

AM 1170 KJXX listeners enjoy going out to music concerts, sporting events, bars and restaurants.

AM 1170 KJXX listeners are in their prime income and spending years.

Here's Why AM 1170 KJXX Targets Women


iStock 000002875142Small80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.


AM 1170 KJXX Coverage Map

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